WHAT’S IN A brand?
PEOPLE THROW AROUND THE WORD “BRANDING” ALL THE TIME, TO THE POINT THAT IT’S ALMOST LOST ITS MEANING.
THE WORD GETS USED INTERCHANGEABLY WITH “LOGO” OR “ONLINE PRESENCE”, ETC. DON’T GET US WRONG, THESE ELEMENTS ARE IMPORTANT, BUT THEY AREN’T YOUR BRAND.
SO WHAT EXACTLY IS A BRAND AND WHY SHOULD YOU GIVE A SHIT? CLICK THE BUTTON TO LEARN MORE.
A PICTURE IS WORTH 1000 WORDS.
Branding is more than just a logo — it’s the entire experience someone has with your barbershop before they even walk in the door.
It’s how your Instagram looks, how your website feels, the way your merch is designed, and the vibe your shop gives off the moment someone sees it online.
A strong brand tells your story without saying a word.
It shows clients what you’re about — your style, your values, your culture — and it separates you from every other shop that’s just selling “shaves and fades”.
it isn’t your services that get clients.
it’s the story you tell them before they’ve met you.
Your brand is what gets them in the door.
GOOD BRANDING:
Attracts better clients
Builds loyalty
Sells your shop culture before you say a thing
Turns your shop into a name people talk about